Millions of installations of our various pdf products since the inception of 7 pdf in 2008 will help you in your daily work with pdf files. Nike product mix presentation by kaustubh kaustubh on prezi. The product mix could include several lines of products or individual products that do not fall into a line. A product line is a group of related products produced. The width of the mix refers to the number of product lines the company has to offer.
The product mix represents the collection of different products that a business offers its customers. Width the width of a companys product mix pertains to the number of product lines that a company sells. New product development and consumer adoption process. Ecommerce resources and infrastructure, resources and planmng for infrastructure.
Consumer product convenience product customer usually buys frequently, immediately, and with a minimum of comparison and buying effort shopping product in the process of selection and purchase consumers characteristically compare goods based on suitability, quality, price, and style. A product mix consists of product lines, which are associated items that consumers buyer types buyer types is a set of. A product line is a group of products that are closely related and are promoted together. Generally, there are three price bands which exists in any market lower priced products, middle priced products and premium products. A product line is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlet, or fall within given price ranges. Trs and xlr connectors are available, with ground lift switches to eliminate buzz and hum from ground loops and ensure noisefree operation. It makes certain changes in its product mix in a way to realize positive impact on profitability. The major alternative product mix strategies given by william stanton and others have been discussed briefly as under. The product mix is a vital component of the marketing mix. Pdf on aug 1, 1974, jerry wind and others published product portfolio.
The product line length within a company keeps changing. Depth it is the total number of variants of each product. In section 2, we give a short introduction to software product lines using a running example and we present an overview on important software analysis that have been applied to soft. A product line extension is any new product brought to market that is in the same product category that the firm already produces and markets. Brands we produce and market more than 100 brands in more than 100 countries on six continents. Product mix also known as product assortment, it refers to the total number of product a marketer offer for sale to customers, and product line is a group of closely related products known as product line. Each of these would be considered a separate product line and under each product line they could offer a broad range of different products designed for different needs. Assortment analyses might simply include evaluating different product mix strategies for different retail channels in different store types or regions, with the resulting volume and price expectations associated with any given combination. Product line is too short if profits can be increased by adding items to product line. The product mix of a company is generally defined as the complete set of all products a business offers to a market. The product mix is the variety of products a company produces or sells to the marketplace. The model presented here provides a means of predicting, or justifying, a marketing mix for a product with given characteristics. This dimension of the product mix represents the extent to which the activities of the firm are diversified. The product mix of a company involves all of the products that a company has for sale.
A product line is a related set of products offered by a firm. The product mix, also called product portfolio, is the set of all product lines and items that a company offers for sale. Product line is a group of products that are closely related either because they satisfy a class of need, or used together, are sold to the same customer group, are marketed through the same types of outlets, or fall within given price ranges or that are considered. This is where the concept of product mix and product line decisions occur, this article clearly explains the differences between product mix and product line in a detailed manner along with examples. All of these product lines when grouped together form the product mix of the company. Total number of items in the product mix of the company.
Both product mix and marketing mix are part of this tactical framework. You can merge pdfs or a mix of pdf documents and other files. The breadth of a product mix shows the different kinds of product lines that firm carries. Product mix is defined as the set of all products and items that a particular seller offers for sale. Amfc must produce at least 218,000 feet of 1 4 material, 114,000 feet of 3 8 material, and 111,000 feet of 1 2 material. For example product mix of bajaj company has more than 100 items in various product lines, such as fans, bulbs and tubes, heaters, motorbikes, shooters, richshow, processing machines, and many other ranges. Our approach is based on comparing and matching artifacts of these existing products and merging those deemed similar while explicating those that vary. The four dimensions to a companys product mix include width, length, depth and consistency. Product mix analysis how to drive richer product mix. Product items, lines, and mixes flashcards quizlet. When a business has a competitive advantage, it has an edge over its rivals.
Product mix is expanded, contracted, or modified depending on following factors. Number of different product lines carries by the company. However, the product line is a subset of the product mix. How a product mix can be used to enhance the value of a. Marketing executives believe that product lines give companies a competitive advantage. Summary principles of marketing kotler worldsupporter. Combining related products into product lines university of toronto. Merge pdf files together taking pages alternatively from one and the other. Product item a product variant with its own distinctive attributes price, packaging, etc. One brand concentrates on one price brand but the larger brands have the deep pockets to start multiple product lines which can target multiple customer segments, premium or otherwise.
Select multiple pdf files and merge them in seconds. Merge inventory items by product line im1009 overview this extended solution to the inventory management module is a utility designed to allow items in an existing product line to be merged into a second existing product line. A good product mix will have a variety of products that will fit each persons needs. Although product mix problems are seldom encountered in their simple textbook form in practice, they very frequently constitute important. And a product category is related set of products such as, dairy products, computer products, furniture, motor vehicles, and so on.
The line for each sector shows the range of product capital intensities. As explained, product mix is a combination of total product lines within a company. Line stretching a company stretches its product line beyond the current range of products. And a product category is related set of products such as. Product mix has three important aspectswidth, depth and consistency.
Split or extract pdf files online, easily and free. Analysis strategies for software product lines 3 we refer the reader to a recent survey benavides et al. Product mix, also known as product assortment or product portfolio, refers to the complete set of products andor services offered by a firm. A practical guide to combining products and services. Changes mcdonalds is the largest fast food restaurant. In cost accounting, product mix refers to the mix of products you produce. Small and upstart businesses will usually not have a wide product mix. Miracle there is real need for increasingly rigorous generalizations and analytical nnodels of the behavior of the elements in any given marketing system. Product mix essay example free essays, term papers. Quality of merge refactorings for product lines julia rubin 1. Our work focuses on formal specification of a product line refactoring operator called mergein that puts individual products together into product lines. Shampoo, here, forms a different product line, flour forms a different product line as.
These days, many firms are trying to mix products with services in an effort to boost. Jan 26, 2019 a product line is just a group of related products from a single manufacturer, like the cars on a dealers lot or the shampoos at your hairdresser. For example, apple offers computers, smart phones, tablets, mp3 players, smart watches, and online services. Aug 03, 2014 discuss different productmix and productline strategies. The key difference between marketing mix and product mix is that marketing mix is a broader term which includes the complete array of marketing tactics while product mix only refers to few elements of the product variable from the whole marketing mix. The depth of a product mix refers to the number of distinct items in a product line.
Apr 08, 2020 the depth of the product mix refers to the total number of products within a product line. Using toothpaste as an example, you might have a basic, budget product, an expensive teethwhitening version and an organic, environmentally friendly. Start your free trial of acrobat dc and easily combine multiple files into one pdf document. One notable exception is a study by karim and mitchell. The basic product policy strategy issues at the product line level cluster around the following questions. As the company grows, it is likely to expand its product line to widen its core business.
Product mix and product line understanding product. A company like hul has numerous product lines like shampoos, detergents, soaps etc. You just need to work out the most profitable product mix. A product mix consists of product lines, which are associated items that consumers buyer types buyer types is a set of categories that describe the spending habits of consumers. Once you clearly understand opportunities through data analysis and have performed the appropriate strategic mix planning, pass the baton to the sales team, they can take your insights to drive richer product mix and improve the companys bottom line. Other times, the product lines are vastly different, such as diapers and razors. A product line is a group of products that are closely related either because they satisfy a class of need, are used together, are sold to the same customer groups, are marketed through the same type of outlets or fall within given price ranges. Combining related products into product lines springerlink. Sometimes, these product lines are fairly similar, such as dish washing liquid and bar soap, which are used for cleaning and use similar technologies.
By diversifying products for customers, you can protect your company against lost business and help drive richer product mix. Click, drag, and drop to reorder files or press delete to remove any. Samsung offers many different products which are treated as different product lines. Benefits of a product line extension the marketing study. The profit contributions per foot excluding labor for these three products are 0. The product mix is a subset of the marketing mix and is an important part of the business model of a company. Product line, product mix, and product line extensions are terms frequently used to refers to different aspects of the range of products offered for sale by a company. A new approach to the product mix decision find, read and cite all. The products are similar and focus on the same market sector. There can be variations in the products of the same product line. Product line is the products that are offered by the company which are similar and can be sold for the same customers to satisfy the same want. Product line is defined as the group or set of products that are closely related because they perform a similar function, targeted at the same customer groups and distributed through same channels,etc. Ch8 managing products, product lines, brands, packaging. The combination of all these product lines is the product mix.
For example, if a company owns a line of hygiene products and also owns a line of house cleaning products, all of those products together would constitute the product mix for the company. Company prefers to introduce more product lines or product items in existing product lines to improve. The width of the product mix is equal to the number of product lines within a company. A product line is a group of related products under a single brand sold by the same company. It refers to the total number of items in all the product lines in product mix. For example, if a company has two product lines, its product mix width is two. The remainder of this survey is structured as follows. Options are available to delete the old product line after the merger and to merge sales order. Pdf multiproduct firms and the dynamics of product mix. An individual product in a line is known as a product item. A product line is a group of products that a company creates under a single brand. How to merge pdfs and combine pdf files adobe acrobat dc. Product characteristics and marketing strategy gordon e. Thus, taking the above example, if there are 4 product lines within the company, and 10 products within each product line, than the product line width is 4 only.
Our work focuses on formal specification of a product line refactoring operator called merge in that puts individual products. A good understanding of product mix is a key element of marketing management. When a company has many product lines and groups them together, it creates a product mix collins dictionary has the following definition of the term. Market size, competition, and the product mix of exporters. A group of individual products that are closely related in some way. Before turning to the product mix decisions, we first have to know what the product mix actually is. Stretching the product line the marketing study guide. In this paper, we consider the problem of refactoring related software products speci. Benefits of a product line extension the marketing study guide. Normally the product mix is within the synergy of other products for a. Product mix and extension product mix product mix is the.
Environmental education resources to commemorate earth days 50th anniversary. Market size, competition, and the product mix of exporters thierry mayer sciencespo cepii and cepr marc j. With an understanding of the product mix, businesses can develop a strategy to reach their. In modem times on producer or distributor or retailer deals in a single product. New lines may be related or unrelated to the present products. Can i use pdfxchange viewer to merge pdf files please note that pdf xchange editor has now superseded pdfxchange viewer, which has been discontinued. Mix pages alternately as parts or repeat pages as one unit to the exported pdf file with units from other pdf files. We address the problem of refactoring existing, closely related products into product line representations.
Our specialty is the development of userfriendly pdf products. For example, patanjali deals in different categories of products which include shampoo, flour, toothpaste, etc. Width of the product mix is measured by the number and variety of product lines offered by a firm. Product mix overview, dimensions and practical example. A product line refers to a unique product category or product brand a company offers.
Since most products tend to follow a typical product life cycle, it is expedient for companies to maintain an appropriate mix of newly launched products, growth products and mature lines. A product mix is whole selection of product lines you offer. Product mix is a combination of products manufactured or traded by the same business house to reinforce their presence in the market, increase market share and increase the turnover for more profitability. Difference between product mix and product line, products. Pepsico product line delopment is closely relates to product mix because when product line is big then company product mix also developed. Companys objectives also influence product line length. Product line is too long if profit can be reduced by dropping items from product line. We attach great importance to easytouse, manageable programs. Please note that the product line extension is just one of the main classifications of a new product.
For example, the fruitprocessing firms line of pie fillings might include apple, cherry and strawberry. The function of a product mix is to provide or advertise one type of product to as many consumers as possible. Difference between product mix and product line the product mix of a company, which is generally defined as the total composite of products offered by a particular organization, consists of both product lines and individual products. Five myths about product and customer mix the kini group. It plays an important role in devising the business model of an organization. The total assortment of products and services marketed by a firm. As mentioned earlier, a product mix is the total number of product lines offered by a company to its customers. Supply chain management, product and service digitisation, remote servicing, procurement. Length it is the total number of products in the mix. Retailers carry a mixture of products to satisfy various customers. Product mix concepts depth the depth of the product mix is the assortment of all sizes, colors and variations offered for each product in the product line for example lifebuoy active red comes in three sizes 125 gms,100 gms and 60 gms cakes consistency. Melitz harvard university nber and cepr gianmarco i. The 3 types of product line stretching and why companies.
In offering a product line, companies normally develop a basic platform and module that can be added to meet different customer requirements. New product development is the development of original products. Product mix decisions width, length, depth and consistency. Mar 14, 2020 this equation is also known as product line length. Length of product mix of bru coffee could be the 10 gm sachet and 500 gm packet. The product mix includes both product lines and product items. Pdf xchange editor features many more customizable options for merging documents than those detailed above. Product line and product mix have direct relationship. Product mix and product line are two words used in connection with the range and variety of the products of a company. Difference between marketing mix and product mix compare. Ottaviano london school of economics bocconi university, cep and cepr may 2012 abstract we build a theoretical model of multiproduct rms that highlights how competition across.
For example, bajaj company adds car unrelated expansion in. Product mix and product line understanding product length. Product knowledge detailed knowledge of a product s features and benefits required by a salesperson to persuade a prospect to purchase. Find actionable product mix insights in your data free for 30 days the first step in this entire process is to determine how every other lever price, cost, customer mix, and channel mix affects one another and. Important and complex decisions are also made at the product line level, which tend to determine the length of a companys product mix. Remote work advice from the largest allremote company. Product mix breadth breadth the number of product lines an organization offers i. A product line is too short if profits can be increased by adding items. Companies that have multiple product lines generally keep tracks of their average length per product line. It shows the degree of diversification of a firms activities.
Expansion of product mix implies increasing the number of product lines. Split a pdf file by page ranges or extract all pdf pages to multiple pdf files. Focusing on the product mix enables companies to divert all their attention on their primary business. Every company deals with limited capacity, so smart decisions about product mix can greatly increase your profit.
Product line depth refers to the number of versions offered of each product in the line. Managing product line and product mix free download as powerpoint presentation. A product line often evolves, as manufacturers want to take advantage of a brands value and the success of other products in the mix. The perfect tool if you have a singlesided scanner.